Opt messages, or opt-in messages, are text messages where a customer gives a business explicit consent to send them marketing messages. Opt-in text messaging refers to the process of earning consumers permission to send them SMS marketing messages. Opt-in messages are permission-based SMS campaigns where subscribers express written consent to receive marketing messages from a business. Opt-in messages are essential to the success of a business, and there are specific regulations around why and how businesses can reach people who have opted-in.
To opt-in, customers must be given the choice to subscribe or not, and they must confirm their subscription through a double opt-in method. Opt-in messages should also reveal any potential fees or costs, state the company name, and tell the subscriber how many texts theyre likely to receive each month. Opt-in messages are a confirmation that customers want to receive text messages from a business, and they protect consumers from receiving unsolicited messages.
