PR packages, short for Public Relations packages, are curated and personalized collections of a brands products sent to a list of influencers or celebrities in hopes of them using the product and posting it on their social media platforms. The goal of PR packages is to organically promote the brand or product because the content creator has no obligation to post. PR packages are a crucial component in a brand’s strategy for obtaining brand awareness. By finding the correct influencer or celebrity who matches the brand’s personality, it increases the chances of them interacting with the PR box sent. Sending a PR package of a new product to an influential person is a great way to start a relationship with them.
To make PR packages effective, brands need to create a PR list of influencers or celebrities who match the brand's personality. The PR list is a crucial component in a brand's strategy for obtaining brand awareness. Brands need to find the correct influencer or celebrity who matches the brand's personality, increasing the chances of them interacting with the PR box sent.
PR packages can be created in many ways, but they are usually curated and personalized collections of a brand's products. Brands can approach influencers themselves, or influencers can apply for influencer marketing platforms like Octoly to receive products in exchange for content. When influencers receive a package from a brand, it is always great to post something about the product they received. Some brands keep a list of the influencers they have sent PR packages to, and if an influencer doesn't post anything about the product, they might not receive anything the next time.
In summary, PR packages are curated and personalized collections of a brand's products sent to influencers or celebrities in hopes of them using the product and posting it on their social media platforms. They are a crucial component in a brand's strategy for obtaining brand awareness and can be created in many ways. Brands need to create a PR list of influencers or celebrities who match the brand's personality to make PR packages effective.
