what are social media impressions

Social media impressions refer to the number of times your content is displayed to users on social media platforms, regardless of whether it was clicked or not. Impressions are different from reach, which is the total number of people who see your content. One person could have multiple impressions for a single piece of content, for example, if a Facebook post shows up in the News Feed from the original publisher and appears again when a friend shares the publishers post, that counts as two impressions for the same post. Impressions are important because they measure your ability to get your content in front of your followers and your target audience. When you see your number of impressions rise, you know your content is showing up in your followers feeds more often, which can increase your brand awareness. Social media platforms like Twitter, Facebook, Instagram, and LinkedIn provide analytics that show the number of impressions your content has received.