Here are some concrete, recent examples of marketing you might have encountered this week, along with the strategy each used. Core answer
- Yes—here are specific examples and the marketing strategies behind them.
Examples and strategies
- Social media launch ads for a coffee brand
- Strategy: targeted social media advertising using demographic and interest data to reach potential new customers where they spend time. This often pairs with short-form video content and time-limited offers to drive immediate action.
- Newsletter drip campaign from an e-commerce brand
- Strategy: email marketing automation with a sequence of personalized messages (welcome offer, product highlights, social proof) to nurture leads and convert them into paying customers over time.
- Influencer-led product reveal on Instagram
- Strategy: influencer marketing combined with authentic storytelling. The creator demonstrates use, shares an honest impression, and includes a unique discount code to track ROI.
- In-store digital signage paired with QR codes
- Strategy: omnichannel marketing that blends physical and digital touchpoints. Shoppers scan codes to access a landing page, collect an offer, and subscribe for updates.
- Limited-time bundle offer on a shopping app
- Strategy: urgency-driven pricing (scarcity and time pressure) to increase average order value and stimulate quick conversions. Often supported by push notifications within the app.
- Hyper-personalized retargeting ads
- Strategy: retargeting using user behavior (pages visited, items viewed) to show highly relevant ads, reinforcing consideration and nudging toward purchase.
- UGC-focused social campaign
- Strategy: encourage user-generated content to build social proof and authenticity. Often includes a simple contest or hashtag with a shareable incentive.
- Short-form video ad on a streaming platform
- Strategy: video-first creative to capture attention quickly, with a clear CTA and a landing page optimized for mobile conversion.
- CSR-aligned brand story in a paid article
- Strategy: native advertising or sponsored content that aligns brand values with readers’ interests, building trust and brand affinity while soft-selling products.
- Loyalty-program teaser via mobile push messages
- Strategy: retention marketing emphasizing rewards and exclusive perks to increase repeat purchases and lifetime value.
If you want, I can tailor these examples to a specific industry (retail, SaaS, fintech, etc.) or identify which marketing strategy is most likely to be used by a particular company you have in mind. I can also help you analyze the effectiveness of a given campaign if you share the metrics you’re observing.
