Sponsored Products are a type of Amazon pay-per-click (PPC) advertising that promote individual product listings on Amazon and on select premium apps and websites. They allow you to bid for particular keywords to gain maximum exposure within Amazon search results. When a customer clicks on a Sponsored Product ad, they are directed to the corresponding product page. Sponsored Products ads’ on-page prominence and likeness to an organic listing thumbnail make them particularly enticing. They are available to professional sellers and vendors.
Some key features of Sponsored Products include:
- Cost-per-click (CPC): You pay a small fee for every click on your ad.
- Automatic targeting: Sponsored Products generates ads from your product listings and offers automatic targeting so you can start advertising with no experience necessary.
- Campaign control: You can control your costs by setting a daily budget and choosing how much to bid on keywords.
- Quick and easy to create: You can create a campaign in just a few minutes, even if youve never advertised before.
Sponsored Products can help increase product sales and visibility, and are commonly used by third-party sellers.
