The 7 Ps of marketing is a concept established by E. Jerome McCarthy in the 1960s, which has been expanded to include seven elements that can be combined to create a comprehensive marketing plan. The 7 Ps of marketing are:
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Product: The service or product being sold should be at the center of every element of the marketing mix. It should address the questions key to sales conversion, such as what problem or issue the product solves for customers and why it is the best one to solve it.
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Price: The price of the product or service should be set in a way that is competitive and profitable for the business. It should also take into account the perceived value of the product or service.
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Promotion: This includes all the ways a business communicates with its customers, such as advertising, public relations, and sales promotions.
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Place: This refers to the location where the product or service is sold, as well as the distribution channels used to get it to customers.
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People: This includes the people involved in the marketing process, such as salespeople, customer service representatives, and other employees who interact with customers.
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Process: This refers to the processes and systems used to deliver the product or service to customers, including order processing, delivery, and customer support.
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Physical evidence: This includes all the tangible elements that customers can see, touch, or experience when interacting with the product or service, such as packaging, branding, and store displays.
The 7 Ps of marketing can be used to create a solid and strategic marketing mix that takes into consideration all the elements that customers see, hear, and experience in relation to a product or service.
