The four parts of a SWOT analysis are:
- Strengths (internal, positive): These are the things a company does well or resources it has that give it an advantage, such as a strong brand name, skilled employees, or efficient processes.
- Weaknesses (internal, negative): These are internal factors that hold a company back or put it at a disadvantage, such as outdated technology, poor customer service, or high employee turnover.
- Opportunities (external, positive): These are external circumstances that the company can exploit to grow or improve its position, like expanding markets, new trends, or favorable government policies.
- Threats (external, negative): These are external risks that could harm the company, such as increasing competition, supply-chain problems, or economic downturns.
