According to multiple sources, the most popular social media platforms in 2023 are:
- Facebook - with over 3 billion monthly active users
- YouTube - with 2.5 billion monthly active users
- WhatsApp - with 2 billion monthly active users
- Instagram - with 1.47 billion monthly active users
- TikTok - with 1 billion monthly active users
- Snapchat - with 500 million monthly active users
- Twitter - with 345 million monthly active users
- Pinterest - with 400 million monthly active users
Its important to note that the popularity of social media platforms can vary depending on factors such as location, age group, and industry. Therefore, its essential to identify where your target audience is spending the most time and where it makes sense for your brand to interact with them.
