The rainbow hats in the NFL are part of the Crucial Catch campaign, which is a partnership between the NFL and the American Cancer Society (ACS) to raise awareness and funds for cancer research and screenings. The rainbow colors are meant to represent all types of cancer, and the campaign aims to fight cancer through early detection and risk reduction. The tie-dye and rainbow-colored designs were introduced to promote the Crucial Catch Program initiated by the ACS, and the revenue generated from the sale of these designs is forwarded to the ACS