The three marketing objectives that can be met via targeting on Google Display Ads are:
- Build awareness: Introducing your brand, products, or services to a broader audience who may not be familiar with your offerings by using broad targeting based on demographics, interests, and affinities.
- Influence consideration: Engaging users who are actively researching products or services similar to yours, thereby helping to guide their decision-making process through targeting in-market audiences or custom intent audiences.
- Drive action: Encouraging users to take specific actions such as making a purchase or signing up for a service by targeting users with high purchase intent, such as via remarketing, custom intent audiences, or customer match.
These objectives align with different stages of the customer journey and help tailor ads to user intent and behavior for maximum impact.
