Zach Bryan and Gavin Adcock are fighting primarily due to an ongoing personal and public feud that escalated at the Born & Raised Festival in Oklahoma in September 2025. The conflict traces back to July 2025, when Adcock criticized Bryan for suggesting fans should not feel entitled to photos or autographs, particularly highlighting a dispute involving a 14-year-old fan disappointed after not meeting Bryan. Adcock accused Bryan of being thin-skinned and not handling criticism well. Their dispute intensified at the festival, where Bryan, seemingly upset, climbed a barbed-wire fence to confront Adcock, shouting challenges to fight and prompting security to intervene. Adcock accused Bryan of disrespectful behavior throughout the day, such as asking for him in a rude manner and treating other artists and their guests poorly. Adcock described Bryan as wearing a "big mask" and doubted Bryan's genuine character. Despite Bryan’s provocations, Adcock chose not to engage physically, calling for prayers for Bryan to improve. The fight notably includes tensions around fan interactions, public behavior, and mutual criticisms aired on social media and podcasts.
