what brand is genesis

Genesis is a luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Company. Genesis was initially envisioned along with plans for Hyundais new luxury Genesis sedan in 2004, and the brand was officially announced as an independent marque on November 4, 2015, launching their first Genesis standalone model, the Genesis G90, in 2017. Genesis is Hyundai's luxury vehicle division, and every new Genesis model is made with precision engineering. The Genesis brand identity is defined by being audacious, progressive, and distinctly Korean. Genesis vehicles are designed with the perfect balance between athletic and elegance, and the design experience is exclusive to Genesis. Genesis Space highlights the car as the hero and offers a variety of experiences, including concept car exhibitions, curation, and test drives of Genesis vehicles. Genesis is a brand under Hyundai Motor Group, and it is not a separate company or brand.