The media has undergone drastic changes over the years, and there are several factors that have contributed to this transformation. Here are some of the reasons that have caused the drastic change in media:
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New media technologies: The development of new media technologies has played a significant role in transforming the media landscape. The Internet, for instance, has become an integral part of daily life, and with the development of the World Wide Web and commercial browsers, users gained the ability to transmit pictures, sound, and video over the Internet. This has led to the rise of digital media, which has disrupted traditional media industries.
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Cable television: The spread of cable television in the 1980s and 1990s brought about significant changes in the media world. Viewers had a limited number of channels to choose from during the early decades of television, but the spread of cable television led to a significant increase in the number of channels available. This led to a decline in the share of total viewing by the three major networks.
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Social changes: New media technologies both spring from and cause social changes. It can be difficult to neatly sort the evolution of media into clear causes and effects. For instance, it is difficult to say whether technology caused a cultural shift or vice versa.
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Moores Law, Cooper's Law, and Butters' Law: The ever-accelerating interactions of Moore's Law, Cooper's Law, and Butters' Law ultimately cause the gargantuan changes underway in the media environment. These laws describe the exponential growth of computing power, the increase in wireless communication, and the decrease in the cost of transmitting information.
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Amateur blogging: The rise of the Internet and digital media has led to the emergence of amateur blogging, which has disrupted traditional journalism. This has affected the publishing industry, which has suffered from the effects of new technology.
In summary, the drastic change in media has been caused by a combination of factors, including the development of new media technologies, social changes, the spread of cable television, and the rise of amateur blogging.
