Titanium is a white metal with a smoky charcoal grey hue. Its natural color is darker and deeper than silver or white gold. According to the Wikipedia page on Titanium, it is found in nature only as an oxide, but it can be reduced to produce a lustrous transition metal with a silver color. However, the color of titanium can vary depending on the context. For example, titanium hair color is described as cool, silvery, and striking, with icy blue and purple tones. In the context of paint, Behrs "Titanium" color is described as a light, strong cool gray.