Mauve is a pale purple color that sits between violet and pink in the color wheel. Its name comes from the French word "malva," which means mallow flower. Mauve contains more gray and more blue than a pale tint of magenta. It is sometimes described as pale violet. The color mauve is a bluish purple overall. It is a soft light purple with grey and blue tones. The hex code for mauve color is #E0B0FF. Mauve is an elegant and flexible color that can be used in many ways. It represents romance and nostalgia and can evoke a lot of imagination and emotions in people. Mauve is a unique color with its own qualities among all other similar shades and hues.