what company makes genesis cars

Genesis Cars are produced by Hyundai Motor Company as a distinct luxury brand. Originally launched as its own marque, Genesis was created to operate alongside Hyundai, but in some markets its brand structure has shifted to be integrated with Hyundai’s operations while retaining its own model lineup and branding. In practice, Genesis vehicles are designed for and manufactured at Hyundai’s global facilities, most notably in South Korea (notably the Ulsan and related plants) and sometimes assembled in other locations depending on the model and market. This means that while Genesis is marketed as a separate luxury brand, the production lineage sits within Hyundai’s manufacturing network.