Bailey Smith made a controversial social media post during Geelong's Mad Monday celebrations following their Grand Final loss, which included a photo of his teammate Max Holmes dressed as respected journalist Caroline Wilson with the caption implying she “never looked better” accompanied by a dripping water emoji. This post was widely criticized as insulting and sexist by Caroline Wilson herself and others, who found it offensive particularly towards women in the media and the AFL community. Wilson publicly condemned Smith’s actions in her column, describing the post as unacceptable and sexist. The incident contributed to broader criticism of Smith's behavior, which has been regarded as reckless and damaging by many, including Geelong’s CEO Steve Hocking and football commentators. Smith subsequently deleted the post and others related to the controversy. Wilson’s criticism emphasized the personal impact of Smith's actions and called attention to the need for accountability and respect.
