Hailey Bieber addressed the ongoing comparisons and rumored rivalry with Selena Gomez primarily in the context of their respective beauty brands and public perceptions. In an October 2025 interview with WSJ Magazine, Hailey expressed frustration about being pitted against other people, saying she "didn't ask for that" and finds such comparisons "annoying." She stated she does not feel competitive with people she is not inspired by, emphasizing that there is room for everyone in the beauty industry. While some interpreted this as shading Selena Gomez, sources clarified Hailey was referring to other beauty brands, not Selena directly. Hailey also denied any actual beef with Selena, calling the rivalry narrative a "made-up story" perpetuated by public perception. She condemned the idea of being pitted against Selena just because of their mutual past relationship with Justin Bieber, calling such division "awful" and "disgusting" and stating she has "hated it since the beginning." Hailey stressed that she and Selena have no issue, and these narratives misrepresent the reality.
In summary, Hailey Bieber has consistently shut down rumors of any conflict or shade toward Selena Gomez, expressing annoyance at the forced comparisons and emphasizing no personal or professional antagonism exists between them.
