what do account managers do

An account manager is an individual responsible for overseeing the relationship between a business and its customers. They are the primary point of contact for customers and are responsible for addressing their needs and concerns, maintaining their accounts, and ensuring customer satisfaction. Account managers work closely with the sales team to ensure that the products or services the client has purchased fit their needs. They also identify upsell, cross-sell, and renewal opportunities and communicate with the sales team regularly. Account managers may serve a variety of different roles, including salesperson, customer service representative, technical specialist, and financial advisor. They are responsible for maintaining positive business relationships with existing customers, exploring upselling and other methods for maximizing sales, monitoring account budgets, tracking industry activity and competitor strategies, and training junior account managers on how to handle accounts. Account managers may function as entry-level or mid-level professionals, with more senior account managers training their junior-level counterparts.