what do copywriters do

Copywriters are professional writers who create written content for advertising and marketing materials. They write copy for various formats and media, such as websites, ads, TV commercials, brochures, and social media. Copywriters work closely with web and graphic designers to ensure their message is clear and concise. They are responsible for producing engaging, straightforward text adapted to different advertising channels like websites or print ads. Copywriters are expected to produce error-free or near error-free content to help marketing and streamline product branding creating an effective brand identity. The job responsibilities of a copywriter can include brainstorming and creating concepts for advertisements and marketing campaigns, writing copy for various formats and media, pitching ad and marketing campaign concepts to clients or company decision-makers, and researching keywords to make interesting written content. Copywriting is a fun career that offers day-to-day variety and collaboration. It requires a self-starter’s mindset, a love of language, and strong listening skills.