what do graphic designers do

Graphic designers play a crucial role in creating visual concepts to communicate ideas that inspire, inform, or captivate consumers. They work with print or digital media, using computer software or by hand, to develop a wide range of design elements and techniques to create distinctive visuals for clients and companies. Some of their responsibilities include developing visual assets to support marketing campaigns, designing graphic overlays for social media posts, formalizing layouts for print ads, creating company logos, retouching photos for digital signage, and creating materials for branding, advertising, systems maps, websites, and more. They may work in specialized design services, publishing, advertising, public relations, and related services industries. Graphic designers typically need a bachelors degree in graphic design or a related field, and they should have a portfolio that demonstrates their creativity and originality. The median annual wage for graphic designers was $57,990 in May 2022, and employment of graphic designers is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations.