Senior leaders care about the following aspects when it comes to a social media plan:
- Competitive advantage
- Customer satisfaction
- Click-through rates
- Sentiment
- Number of social followers
Among these, competitive advantage and customer satisfaction are often prioritized because they directly impact the company’s long-term success and growth. Metrics like click-through rates, sentiment, and number of social followers also matter as they provide valuable insights into audience engagement and brand perception, but they are typically secondary to the first two priorities for senior leaders.
