Social media managers are responsible for developing and implementing social media strategies to increase followers, create and oversee social campaigns, produce content, review analytics, and communicate with key stakeholders in a company
. They are also tasked with increasing followers and driving engagement, developing written or visual posts, and analyzing engagement data to identify trends in customer interactions and plan digital campaigns to build community online
. Social media managers typically hold a bachelor’s degree in marketing, public relations, or a related discipline
. They need to possess skills such as social media outreach, social customer service, platform expertise, influencer marketing, and an understanding of social media metrics
. Additionally, they should have excellent communication skills, familiarity with graphic design and creative tools, and project management skills
. The role of a social media manager can be fast-paced and varied, involving tasks such as managing, motivating, and coaching junior staff, tracking budgets for social media activities, and educating other staff on the use of social media
