what does a copywriter do

A copywriter is a professional who writes clear, concise, and compelling copy for ads and marketing materials. They work closely with web and graphic designers to ensure their message is communicated effectively across various mediums. Copywriting is a centuries-old craft, and copywriters compose the words, phrases, taglines, sentences, and paragraphs that sell products and services. The job responsibilities of a copywriter can include brainstorming and creating concepts for advertisements and marketing campaigns, writing copy for various formats and media, pitching ad and marketing campaign concepts to clients or company decision-makers, and conducting thorough research and interviews to understand the clients industry, products, services, branding, and marketing. A copywriters job has become multifaceted, as companies want their brand communicated through every channel possible. They create ads or marketing materials for various audiences in many industries across different fields like technology and healthcare. A good copywriter is often witty, charming, and has an eye for detail. They are often eager to learn and adapt to new technologies and trends.