what does crm stand for

CRM stands for Customer Relationship Management. It is a software system that helps businesses manage their interactions with customers and potential customers. A CRM system allows businesses to store customer data, including contact information, purchasing history, and preferred methods of communication, in one place. This data can then be used to prioritize leads and engage with prospects who are most likely to convert. A CRM system also connects different departments, such as marketing, sales, and customer service, and organizes their notes, activities, and metrics into one cohesive system. This allows every user to have easy, direct access to the information they need to close a sale or deliver outstanding service.