CRM stands for "Customer Relationship Management". It is a software system that helps businesses manage and organize their interactions with customers. A CRM system can replace the multitude of spreadsheets, databases, and apps that many businesses use to track client data, resulting in better organization, efficiency, and time management.
A CRM system connects all the data from a businesss sales leads and customers, consolidating all communications, documents, quotes, purchases, and tasks associated with each lead and client. This information is stored in one central location, making it easily accessible to the entire team.
CRM tools can be used to manage customer relationships across the entire customer lifecycle, spanning marketing, sales, digital commerce, and customer service interactions. They provide actionable insights and accelerate administrative tasks, giving sales, marketing, commerce, field service, and customer service teams immediate visibility into everything crucial to developing, improving, and retaining customer relationships.
In summary, CRM software is a tool that helps businesses better organize and access customer data, manage customer relationships, and improve customer experiences.
