what does dba stand for in business

DBA stands for "doing business as". It is a way of giving a business, or a portion of a business, a name different from its registered name. Essentially, getting a DBA is like having an alias for a company that can help brand it. A DBA name is also referred to as a "trade name", "assumed name", or "fictitious business name". It is important to note that a DBA does not provide the same legal protections as other business entities, but it can help promote a specific image or product that may not align with the official title. Registering a DBA is inexpensive and easy, and it may be legally required depending on the state, city, or county in which the business operates.