what does figma company do

2 weeks ago 17
Nature

Figma is a web-based design platform primarily used for creating user interface (UI) and user experience (UX) designs for websites, mobile apps, and other digital products. It allows teams to collaborate in real time on design projects directly within a web browser, unlike traditional design software that typically works offline. Key features of Figma include design editing, prototyping, developer mode for translating designs into code, and tools for maintaining consistent design systems. Figma's mission is to make design accessible to everyone and to enable teams to create, share, test, and ship better designs together. It offers a comprehensive suite of tools including:

  • Figma Design : For creating and iterating high-fidelity mockups and designs.
  • Prototyping : To visualize interactive user flows with triggers like clicks or hovers.
  • Design Systems : To maintain standardized assets reusable across projects.
  • Dev Mode : Helping designers and developers stay aligned by facilitating the handoff from design to code.
  • FigJam : An online whiteboard for brainstorming, meetings, and collaborative planning.

Figma operates on a freemium, subscription-based business model offering free basic features and advanced paid tiers for individuals, teams, and enterprises. It is widely used by designers, product managers, developers, and other stakeholders involved in the product design process. The platform is especially favored for its real-time multiuser collaboration capabilities and cloud-based accessibility. Recently, Figma has expanded its offerings to include AI-driven tools for website building, marketing content creation, and vector illustration, further enhancing its role as a comprehensive design ecosystem. In summary, Figma is a leading digital design and collaboration tool for building meaningful product designs and experiences with a strong focus on teamwork and accessibility. It supports the entire design workflow from ideation to handoff to development. This description is based on information about Figma's products, business model, and recent developments as of 2025.