what does lskd stand for

LSKD stands for "Loose Kid." It is an abbreviation derived from the high school nickname of the company's founder and CEO, Jason Daniel. The nickname originated from his BMX and Motocross riding days, where "Loose Kid" was a phrase used to describe his style and presence in those sports. Over time, this nickname evolved into the name of his sportswear brand, LSKD, which focuses on functional sportswear with a street aesthetic and a mission to inspire people to chase the vibe through sports, fitness, and adventure.