OKR stands for Objectives and Key Results in business. It is a goal- setting framework that helps organizations, teams, and individuals define clear, ambitious objectives and measure progress through specific, measurable key results. The objective represents a significant, concrete, and inspiring goal, while the key results are quantifiable benchmarks used to track the achievement of that goal
. This methodology was developed by Andy Grove at Intel in the 1970s and later popularized by John Doerr, who introduced it to companies like Google. OKRs create alignment, focus, and transparency across an organization by linking individual and team efforts to broader company goals, thereby improving engagement and productivity
. In summary, OKRs are a collaborative and measurable way to set and communicate strategic goals, ensuring everyone in the organization works toward common priorities with clear metrics for success
