OOTD stands for "Outfit of the Day." It is a popular term and hashtag used on social media platforms like Instagram, TikTok, and Pinterest, where users share photos or videos of the clothes, shoes, and accessories they are wearing on a particular day
. The trend is used to express personal style, inspire others with fashion choices, and sometimes to promote brands through influencer marketing
. People post OOTD content casually or creatively, often including details about where each clothing item is from. It can be any outfit, whether new or from one's existing wardrobe, and is not limited to fashion influencers-anyone can participate
. Variants include OOTW (Outfit of the Week) and OOTN (Outfit of the Night)
. In summary, OOTD is a social media fashion trend focused on showcasing what someone is wearing on a given day, often accompanied by the hashtag #OOTD
