Rob Kardashian is primarily an entrepreneur and former reality TV personality. He launched a luxury sock line called Arthur George in 2012, which remains his most notable business venture. The brand focuses on colorful, themed socks and has been sold in department stores like Nordstrom and his sisters' DASH stores
. In addition to Arthur George, Rob has started other businesses, including a streetwear clothing line called Halfway Dead and a hot sauce brand named Grandeza Hot Sauce, launched in 2020 in partnership with his mother Kris Jenner and designer Nick Tershay. However, as of late 2024, both Halfway Dead and Grandeza appear to be inactive or facing closure, with customer complaints and abandoned trademarks reported
. Rob gained fame through the reality TV show Keeping Up With the Kardashians (2007–2021) and had a spin-off show Rob & Chyna in 2016. Since then, he has mostly stayed out of the public eye and has not participated in the family's newer shows, focusing more on his business ventures and parenting
. He also holds a business degree from the University of Southern California's Marshall School of Business, which he has applied to his entrepreneurial efforts
. In summary, Rob Kardashian's current main occupation is as a businessman, particularly known for his Arthur George sock line, though some of his other ventures have struggled recently. He has stepped back from regular reality TV appearances to focus on his businesses and family life
