what does snapchat premium do

Snapchat Premium, also known as Snapchat+ or Snapchat Plus, is a paid subscription service that offers users a variety of exclusive, experimental, and pre-release features to enhance the Snapchat experience. It includes advanced customization options, social interaction enhancements, AI-powered tools, and analytics features that are not available to free users. Key features include the ability to pin a #1 Best Friend, custom app icons and themes, chat wallpapers, Bitmoji backgrounds, priority story replies, story rewatch counts, snap streak reminders, and more. There is also a higher-tier Platinum plan that offers an ad-free experience while maintaining some promotional content. Snapchat Premium primarily targets power users and creators who want deeper personalization, early access to new tools, and a more immersive and customized Snapchat environment. The standard Snapchat+ subscription typically costs around $3.99 per month, while the Platinum tier is higher priced (about $15.99 per month) and removes most ads. The service is available in multiple countries and aims to provide an enhanced, uninterrupted Snapchat experience with continuous introduction of new features and AI integrations.