The fast-food chain that released a hamburger-scented perfume is Burger King. They have created a few fragrance products playing on their signature flame- grilled burger aroma. Notably:
- In 2008, Burger King launched a body spray called "Flame by BK" in the United States, marketed humorously as "the scent of seduction with a hint of flame-broiled meat."
- In 2015, Burger King Japan released a limited edition "Flame-Grilled" cologne that smelled like their Whopper burger. It was sold only for one day on April 1 in Japan as part of a promotional campaign. This fragrance came with a free Whopper and was priced around $40.
These marketing campaigns made Burger King known for their unique hamburger- scented fragrance attempts. The 2008 cologne and the 2015 Whopper-scented perfume are the most famous examples of this novelty product.
