Seventy percent of the annual production of Twizzlers are strawberry, making it the most popular Twizzlers flavor. While Twizzlers were originally licorice-flavored, the company began to expand its flavors in the middle 1970s to include strawberry, grape, chocolate, cherry, and watermelon flavors. Today, many flavors of Twizzlers and spin-off products of the original Twizzlers line have been made over the years, especially after Twizzlers was acquired by The Hershey Company. Flavors of Twizzlers include strawberry, orange, lemon, caramel apple filled Twizzlers, blue raspberry, and watermelon flavored Twizzlers.