Aperol is an Italian orange aperitif that is distinctive in color and taste. It is described as citrusy, herbal, and bittersweet. Aperol has a unique flavor profile that is most closely associated with rhubarb, bitter herbs, and burnt orange. It has a zesty orange flavor that is harmonized with a touch of vanilla and complex herbal scents. Aperol is sweeter and more approachable to bitter neophytes than Campari, which has a higher ABV and is more bitter. Aperol has a higher sugar content than Campari, which makes it smoother and more palatable. Aperol is often served as an Aperol spritz, a refreshing, bubbly cocktail that is not too sweet.