Fifty Fifty, the K-pop girl group originally composed of four members (Keena, Saena, Sio, and Aran), went through significant turmoil starting in 2023. The group achieved viral success with their hit single "Cupid," but soon after, disputes arose between the members and their agency Attrakt regarding contractual issues. The group members filed complaints to suspend their contracts due to alleged mistreatment and unfair contracts, but the Seoul court rejected their plea. Keena withdrew her appeal and returned to Attrakt, while the contracts of Saena, Sio, and Aran were terminated by the agency. These three former members have since been inactive, with little public information about them rejoining the industry. Attrakt rebranded Fifty Fifty in 2024, relaunching the group with Keena as the only original member, alongside four new members: Chanelle Moon, Yewon, Hana, and Athena. The revamped group made a comeback in September 2024. Keena took a two-month hiatus in 2025 due to health reasons, including post-traumatic stress, but returned to activities by July 2025. Legal battles continue between Attrakt and Warner Music Korea over alleged poaching of former members by Warner Music. In essence, Fifty Fifty experienced a split where three original members left following legal and contract disputes, while Keena stayed and now leads a newly formed group under the same name with added new members. They continue their music career with a changed lineup and ongoing legal developments around the members' contracts and agency relationship.
