The term "honey" can refer to two different contexts based on recent trends in 2025:
- Honey as in honey produced by bees: In 2025, honey bee colonies in the United States are facing severe losses, with projections estimating up to a 70% decline in colonies. This loss is attributed to multiple stressors including nutritional deficiencies, mite infestations, viral diseases, and pesticide exposure. These declines have major implications for agriculture, as honey bee pollination is critical for about 35% of the world's food crops, including fruits, vegetables, nuts, coffee, cocoa, and vanilla. The honey bee population decline is also impacting the honey production value and putting pressure on beekeepers and agricultural producers, notably in California's almond industry.
- Honey as the browser extension for online coupon codes: The Honey browser extension, known for finding and applying coupon codes at checkout, has faced controversy in 2024 and 2025 due to deceptive business practices. It was exposed for hijacking affiliate links, which led to loss of trust and a decline of around 4 million users on the Chrome browser. The negative publicity affected the brand significantly, leading to changes in their practices and loss of user base despite being owned by PayPal since 2020.
If the question is about the product from bees, the significant issue is the massive decline in honey bee populations. If it is about the tech product, the Honey extension has experienced trust and user losses due to scandal around how it handled affiliate links. Let me know if more detail on either topic is needed.
