Lil Tay, a social media personality and rapper, was rumored to have died in August 2023 when a message appeared on her Instagram account announcing her and her brothers "sudden and tragic passing". However, after 24 hours of no information, TMZ claimed that Lil Tay was alive and that her Instagram account had been hacked. Lil Tay herself later confirmed that she was alive and that her account had been compromised and used to spread "jarring misinformation" about her and her brothers death. It is still unclear why it took her 24 hours to get word out that she was alive, especially since she was aware that her account was hacked and was getting phone calls about her "death". After the incident, Lil Tay largely disappeared from social media, though she has made a comeback with a new music video and single.