Salish Matter recently made headlines with the debut of her skincare line "Sincerely Yours," which drew an enormous crowd of around 80,000 to 87,000 people at the American Dream Mall in September 2025. The launch event was a huge success in terms of sales, with all products selling out within an hour at Sephora. However, the event also faced significant challenges when the massive turnout led to safety concerns, police intervention, and an early shutdown of the event. Despite the chaos, Salish was able to connect with many fans, and the skincare line has gained widespread attention, especially given Salish's young age as a co-founder. Earlier in 2025, Salish and her family also experienced tragedy when their home was destroyed by a wildfire, a devastating event that deeply affected them. Overall, Salish Matter has been very active and in the public eye, balancing major career milestones like the skincare launch with personal hardships such as the wildfire loss.