what happened to sobe drinks

SoBe (South Beach Beverage Company) drinks, once a popular beverage brand that carried multiple fruitful flavors, seem to have completely disappeared from the market. While the beloved beverages seem to have vanished from the face of the earth, SoBes official website is still active, showcasing some of the drinks. According to a Reddit post, SoBe confirmed that their products have been discontinued. However, SoBe Water hasnt been discontinued, but its local availability can vary. The company discontinued most of its drinks, but it is still technically in business. So, it seems that SoBe drinks are no longer widely available, but some products may still be found in certain areas.