what happened to zuzu

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Nature

There are multiple notable references to "Zuzu" in recent news so here is a summary of what happened to key "Zuzu" entities in 2025:

  1. Zuzu the Hermit Crab Campaign (SC Johnson):
    Zuzu is an animated hermit crab character launched by SC Johnson in early 2025 to raise awareness and action against plastic waste pollution. The campaign encourages stronger plastic waste policies, supports recycling efforts in developing countries, and has gained significant recognition since its launch in March 2025. Zuzu's mission continues actively as a symbol of environmental sustainability and collective activism against plastic pollution.
  1. ZUZU Hospitality (Singapore):
    ZUZU refers to a Singapore-based revenue management and AI-driven distribution platform for independent hotels. In 2025, ZUZU Hospitality secured $5.9 million in a Series B-extension funding round to accelerate product development and expand its reach in the Asia-Pacific region. It empowers independent hotels with AI-driven tools to compete with global chains. This company is growing actively and expanding in the hospitality tech space.
  1. Zuza Beine (Teen Influencer):
    Zuza Beine, a beloved 14-year-old TikTok star and influencer, tragically passed away in September 2025 after an 11-year battle with cancer. She was known not only for sharing her cancer journey but also for inspiring and connecting with many young followers through her videos.

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