what has schramm added to the shannonweaver model

1 year ago 50
Nature

Wilbur Schramm added the field of experience to the Shannon-Weaver Model of Communication, making the new model more comprehensive because it considers the sender and receivers experiences. The main focus of Schramm's model is on the behavior of senders and receivers, emphasizing communication as a circular process. In contrast, the Shannon-Weaver model focuses on technical aspects such as encoding, decoding, and the influence of noise.