what is a boilerplate in a press release

A boilerplate in a press release is a brief paragraph at the end of the release that provides background information on the company or organization. It is also known as an "about us" statement and is a standardized, consistent statement that offers journalists and target audiences a high-level overview of the company. The purpose of a boilerplate is to concisely tell the reader the most important and compelling details about the business in one short paragraph. A good press release boilerplate is concise, easy to read, and up-to-date, using words that pack a punch and accurately describe the company. It should sound confident in tone and provide a call to action and a link to the companys website or landing page. The boilerplate should be articulated in an informative and engaging way to capture the attention of journalists and consumers.