what is a buyer persona

A buyer persona is a semi-fictional representation of a companys ideal customer based on market research and real data about existing and potential customers. It is a detailed description of someone who represents a target audience. Buyer personas help businesses understand and empathize with their customers so they can do a better job of acquiring and serving them. Creating a buyer persona will help you target your ideal customer and tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience. When creating a buyer persona, consider including customer demographics, behavior patterns, motivations, and goals. The more detailed the persona is, the better it will be for your business. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization.