A display ad is a type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products
. It is usually interactive, allowing brands and advertisers to engage deeper with the users
. Display advertising is a method of attracting the audience of a website, social media platform, or other digital mediums to take a specific action, often made up of text-based, image, or video advertisements that encourage the user to click through to a landing page and take action
. Display ads can be effective for remarketing to interested users and increasing brand awareness, reaching a wide audience quickly
. They can appear on articles, blogs, videos, and websites consumers browse for information
. Display campaigns serve visually engaging ads on the Google Display Network, helping reach people as they browse millions of websites, apps, and Google- owned properties
