what is a fractional cmo

A fractional CMO, also known as an outsourced CMO, is a part-time marketing executive who is responsible for leading a businesss marketing team and strategy. This role fulfills the typical duties of a Chief Marketing Officer for businesses that don't need a full-time CMO to achieve established goals and growth. A fractional CMO is an experienced marketing executive who works with a business on a fractional basis, with a focus on customer acquisition, sales development, and company growth. They can bring incredible value to companies where having a full-time CMO wouldn't make sense, either fiscally or practically due to the typical scope of challenges needing attention. A fractional CMO can be the best solution to fortifying a brand, instilling a sense of marketing leadership, and keeping marketing strategies and efforts on track. The path to becoming a fractional CMO is different for each individual but will involve years of experience in leading marketing strategies and marketing teams.