what is a freelance copywriter

A freelance copywriter is a self-employed professional who writes persuasive and engaging content for businesses to motivate readers to take action, such as making a purchase, clicking a link, scheduling a consultation, or donating to a cause. Freelance copywriting is a varied career that involves everything from undertaking initial research to managing multiple projects and sourcing images. Freelance copywriters can craft everything from a quick blog post to shaping the tone of a companys online presence. They dont generally specialize in one aspect of copywriting unless theyre trained in a particular area. The types of copywriting can vary and can include digital copy such as sales copy on a website, email campaigns, social media posts, and online advertisements, or print copy like space ads, sales letters, catalogs, and more. Freelance copywriting can be a challenging career that requires dedication, resilience, and an insatiable love for the written word. However, it can also be a fulfilling career that allows writers to learn about fascinating topics and expand their knowledge and skills.