A marketing funnel is a conceptual model that represents the customer journey towards the purchase of a good or service. It is a roadmap that companies use to plan the journey of how someone becomes a customer. The funnel shape illustrates the audience narrowing as the journey progresses towards purchase. The marketing funnel concept has been around for over 100 years and has been validated in a variety of domains, including searching, keyword advertising, and lead generation.
The marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. The most common type of marketing funnel is four steps: awareness, interest, decision, and action. These steps are also referred to as the AIDA model, which stands for Attention, Interest, Desire, and Action. Different types of marketing funnels focus on specific tactics or goals.
By building out your own marketing funnel, you can uncover the stage at which most people drop off and develop better customer relationships. Marketing funnels simplify the customer journey and make it easier for companies to follow. These solutions map out each stage of their client’s decision process and plan the steps they want to take in each. A marketing funnel applies to almost any customer interaction, whether you’re looking for online sales or beyond.
Overall, a marketing funnel is a helpful framework for engaging audiences and ensuring that you’re reaching customers across potential paths to purchase. It can help you recognize opportunities for engagement and identify and address weaknesses in the customer journey. By evaluating your funnels, you can potentially drive greater sales, more loyalty, and stronger brand awareness.
