what is a good bounce rate

Bounce rate refers to the percentage of visitors that leave a website after viewing only one page on the site. A good bounce rate is around 40% or lower, while a bounce rate of 60% or higher may indicate that you need to evaluate your page content and make it more helpful and engaging for users. However, its important to keep in mind that every website is unique, and there may be other factors that influence bounce rate. Bounce rates can also vary depending on the industry, page type, and even seasonality. For example, the average bounce rate for most websites is anywhere from 26% to 70%, with the optimal range being between 26% and 40% . In ecommerce, a bounce rate between 20% and 45% is generally considered to be a good benchmark range. Its important to note that while a high bounce rate may indicate that your content is unsatisfactory or poorly optimized, its not a confirmed Google ranking factor.